Plastic waste continues to harm the environment, but small actions can lead to real change. Ajinomoto and Rekosistem launched a campaign that lets users trade used plastic packaging for cash through a recycling app. This 2D motion graphic animation explains how the program works and shows how easy it is to take part.
We built a clear, engaging video that walks viewers through the recycling process—from scanning products to dropping off waste at Rekosistem kiosks. The animation also highlights the environmental damage caused by plastic and how this campaign helps reduce the problem.
To make the message easy to follow, we used friendly icons, simple transitions, and a warm color palette.
The story centers around a young character who uses the app and shows the full process step by step. We designed the visual style to match Ajinomoto’s branding while keeping the tone approachable for all ages. The clean illustrations and clear layout help users understand their role in the campaign.
From scripting to final render, we handled the full production process. Each scene was planned with clarity in mind to ensure viewers stay engaged and take action. This 2D motion graphic animation supports environmental awareness and makes participation simple through clear storytelling and visuals.
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