Coca-Cola Europacific Partners actively reduces plastic waste through smarter, sustainable practices. To help communicate this effort, Losmunos Studio developed a stylized 3D animation campaign. The video clearly shows how used plastic bottles go through a circular recycling process and return as new, usable packaging. By visualizing each step, we made the message both engaging and easy to understand.
The video follows the life of a plastic bottle, from trash to usable product.
Through clear visuals and engaging storytelling, we show how Coca-Cola’s program helps protect the environment while also supporting local plastic collectors.
Moreover, this initiative is a collaboration with Mahija Parahita Nusantara, which empowers waste picker communities, and Amandina Bumi Nusantara, a facility dedicated to sustainable plastic processing. By working together, these organizations strengthen the recycling ecosystem and, at the same time, promote shared responsibility across communities and industries.
We used a stylized 3D approach with a 2D-like visual tone to keep the message accessible and friendly.
The animation simplifies each stage; collection, processing, and reuse. So audiences can understand the real impact of recycling.
Our team handled everything from concept development and storyboarding to modeling, lighting, and animation.
Each step was designed to help viewers connect emotionally with the recycling process.
This stylized 3D animation campaign not only promotes environmental action but also highlights the power of community-driven solutions in waste management.
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