The Ministry of Manpower (Kemnaker) leads efforts to reduce unemployment across Indonesia.
To support this mission, we developed a 3D mascot design that brings energy, optimism, and clarity to their national campaign.
Meet Jobi, a bright blue swallow bird designed to inspire Indonesian job seekers.
Swallows are fast, loyal, and resilient, qualities that reflect the spirit of those seeking new opportunities.
We crafted Jobi to represent focus, determination, and hope, all wrapped in a friendly, approachable form.
Jobi plays a role in Kemnaker’s campaign across social media and digital platforms.
His animations are used in short videos, website content, and educational posts, making public communication more engaging and relatable.
Our team handled the full 3D production till the 3D animation process. From 3D modeling, rigging, and expressive animation.
We gave Jobi clear personality traits that speak directly to the campaign’s values: progress, empowerment, and community support.
This 3D mascot design not only enhances Kemnaker’s outreach but also helps create an emotional connection with the audience.
Through strong visuals and movement, Jobi becomes more than a symbol, he becomes a motivator.
Looking to create a mascot that connects with your audience?
Contact us today and let’s bring your story to life with bold characters and visual storytelling.